I get pitched once every 30 seconds. That’s a lot of email, but also a lot of intel on what’s going on regarding newer brand launches, innovations, services and more.
I’m obsessed (seriously, someone stop me!) with sleuthing out everything that’s going on so that’s why I decided to start a new series, Press Released. Every week I’ll dish on the top products, tips and trends you need to know about.
TRIM DOWN ON TIME
The Sphynx shaving razor is a 3-in-1 travel razor, so you can shave anytime, anywhere. Never stress over a missed spot again, slip it in your bag and go. It houses two razors, a refillable water compartment, and wet-dry shave lotion.
A SHARPER MORNING SHAVE
Pacific Shaving Company has launched the first line of caffeinated shaving cream and aftershave. As you know, caffeine is already a popular ingredient in everything from eye creams and anti-aging lotions, concealers and moisturizers, and now as a shaving cream, the effective vasoconstrictor properties can help reduce the appearance of redness and keep skin razor-rash-free.
FOUNDATION-MATCHING FOR YOUR LIPS
Too blue? Too orange? Never second guess your lipstick tone and shade ever again! Almay’s Smart Shade Butter Kiss Lipstick was developed to compliment specific skin tones, making it easy to choose the best shade of pink, berry, nude and red for you, similar to how you’d pick out foundation. In 12 shades for light, light/medium, and medium skin tones, these buttery lipsticks nourish lips while leaving behind beautiful and always-the-right-shade-and-tone color. Available at drugstores and mass retailers nationwide December 2014.
TIGHT TURN-AROUND WHITE
Philips has just launched a a one-of-a-kind in-office teeth whitening treatment that can make your smile noticeably whiter with just one five-minute application.
The Philips Zoom QuickPro can whiten teeth up to eight shades in just one 45-minute appointment and a five-minute in-office application. Patients wear the transparent formula for 30 minutes after leaving the dentist’s office, and easily brush or wipe it off to reveal a brighter, whiter smile.
DON’T BLOW UP THE JOINT
Finally, run without impact! Launching this week, the Zero Runner is a unique addition to the fitness market, featuring mechanical hip and knee joints that mimic human running biomechanics. The independent pedals allow runners to replicate their natural running gait, just like outside, providing support throughout. Plus, the Zero Runner analyzes each step and measures gait, so it helps runners maintain and perfect their form, particularly when fatigue begins to set in after many miles.
The Zero Runner will be sold in specialty fitness retailers for $3,299.